Online marketing requires the business owner to focus energies on obtaining quality traffic for the web site and striving to increase this flow of customers on a constant basis. Blogs have become a popular tool for attracting potential customers and most internet marketers now employ a blog design solution. However, the general maintenance that is needed for a blog is time consuming and it often becomes discarded or ignored. Having a business partner, friend, or family member to help with this necessary element of internet marketing is highly recommended. Husband and wife teams are becoming a reality within the online business community and such a partnership is now recognized as an advantage for those who are able to make such a commitment.
Establishing a husband and wife marketing team creates obvious benefits such as sharing the volume of work that is needed for an online business. A blogging spouse is an added bonus too. Some marketers do not relish the thought of writing entries on a daily basis. Such is the case with Bill and Lois McCraken who have been running a successful online gift shop for several years. Lois does most of the writing and she says that such an arrangement works well for them. “I have always enjoyed writing, but Bill hates it. So I update the blog daily and do other writing assignments while Bill concentrates on the marketing, finances, and sales. We share other duties, but the writing falls to me”. Lois McCraken is an example how the wife is using a strength while her husband focuses on other aspects of the business.
Tom and Karen Underwood opened an online store that is dedicated to electronics. Tom Underwood previously worked for a Fortune 100 company in a similar capacity and enjoys writing technical manuals and updating the daily blog. Tom describes his work as enjoyable and helpful to others. “Every day, I try to have a blogging business tip for these customers who share my love for electronics. It keeps the customers energized and they are loyal too. Karen works with the finances and software. We’re a great team”. Tom and Karen have obviously discovered the benefits of having a husband and wife team for business chores like blogging and company maintenance.
Having a blog design solution that is reasonable for any husband and wife team will have a positive impact on the family business. As online marketing continues to grow, the family unit can be involved in all aspects of the operation. This small business model can succeed with the proper planning and dedication.